Introduction: Navigating the Digital Casino Landscape Over the past decade, the online casino industry has experienced exponential growth, driven by technological innovation, regulatory shifts, and changing consumer behaviours. Industry analysts estimate that global online gambling revenue surpassed $50 billion in 2022, with a compound annual growth rate (CAGR) of approximately 11.7% since 2018 (Statista, 2023). This expansion has been bolstered by a proliferation of marketing strategies...
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